If you’re not emailing your subscribers immediately after they purchased a ticket to your event, you’re doing them and yourself a disservice.
You want people to feel excited after they have purchased a ticket to attend your event, and right after they purchased is the BEST time to do it.
You should be sending out an autoresponder email immediately after someone purchases a ticket.
If you are using an email service provider that has automation, this is fairly simple to setup.
The basic automation could look something like this:
- Purchases ticket on Eventbrite
- Eventbrite sends a call over to your email service provider that a ticket was purchased
- That person’s email address is sent over to your email service provider
- That person is then entered into an automated workflow that you have setup
- An email is automatically sent out to confirm their purchase
- In that same email, or in a separate email, the person can then receive instructions and any logistics information about the event
- Get your attendee excited, and also don’t forget to encourage them to share your event
I remember hat time I didn’t receive an email after I purchased an expensive ticket.
I remember that time I didn’t receive an email after I purchased a ticket to an expensive conference. I was a bit worried that my money just went into the hands of a company that has poor communication and lacks professionalism. Yes this was my exact thought. Yes, I’m critical. Email on-boarding is an easy thing to overlook. Right after a person purchases a ticket is the best time to keep them excited about attending your event.
So don’t skip this essential part.
If you’re an event host, you should be utilizing email as a part of your event strategy to onboard attendees and make the process less seamless.
To see an example of how I setup an event on-boarding workflow using Drip, have a look at my latest tutorial on the topic.