Subscriber re-engagement pulse checks are crucial if you want to keep a healthy email list.
Are you regularly purging your email subscribers?
Do you think it’s better to keep thousands of unengaged people on your list or 50 really great, highly engaged people on your list?
Subscriber re-engagement is important for keeping a healthy list
Here’s my advice to you: You should be running a subscriber re-engagement automated workflow at least every 3 months and then deleting those that are not engaged. Period. In this quick video tutorial, I will show you how you can setup a subscriber reengagement workflow using Drip, the email service provider that I particularly use.
The basic setup of a subscriber reengagement workflow is that you’re setting up a system to put your stale subscribers through a series of steps to remove them, out of courtesy, from your email list.
The subscribers essentially receive one email asking them if they are still interested in hearing from you. If they are, they have the opportunity to click a link that will keep them on your list. If they are not interested, they don’t have to do anything and they will be automatically removed after a period of time.
Here are the steps to creating a subscriber re-engagement workflow in Drip:
In Drip, go to the Automations section. Click on “Start a new workflow.”
Create a tag so that you can identify which subscribers are being re-engaged, in this case I simply used the tag “re-engagement”.
Next, you will need to set up one single email that you will send to the subscriber. See my example below, this email will ask the subscriber if they would still like to receive your emails. If the subscriber doesn’t click on the link within the email, they will be unsubscribed from all of your mailings after 5 days.
Create your email using a campaign titled subscriber re-engagement.
In your email, you will have to create a trigger link that will indicate that the person is still interested in hearing from you. By clicking on this link, the subscriber will be pulled out of the steps above and will not be unsubscribed from your emails.
Instead of being pulled out of your emails, the subscribers will actually be pulled into the steps below, where you can apply the tag “clicked_re-engaged” and then send them a quick one-off email that will confirm that they will still be kept on your list.
Subscriber re-engagement workflows allow you to keep your list healthy.
You should perform a re-engagement audit at least once every 3 months. I usually do a check for anyone that hasn’t opened my last 10 emails, however you can choose a number that works best for you.
If you’re curious how this could work for you using the specific email service provider that you utilize, feel free to schedule 20-minutes pick my brain, at no charge. Happy to help you in keeping your list healthy and engaged!
Want to check out how you can perform re-engagement workflows using some of the other email service providers?
Check some of these out:
Campaign Monitor: Say Goodbye to inactive subscribers
Hubspot: Examples of re-engagement campaigns